Organic Valley Produce Pool

Organic Valley began as an organic produce cooperative in 1988. Our original cooperative name CROPP, stood for the Coulee Region Organic Produce Pool. We still maintain a vibrant and growing pool of organic produce farmers, mostly based in the Midwest.

There are opportunities available to join our produce pool. Smaller producers will need to be within a reasonable driving distance of our main distribution warehouse in Cashton, WI. Producers capable of shipping pallets of produce on a regular basis should contact us to determine if a marketing relationship is possible.

Our organic produce is marketed under the Organic Valley label in retail stores across the country.

These web pages are a good source of information about our cooperative. We also have a packet of information for interested organic farmers that we are happy to mail to anyone. For more information, call our Farmer Hotline: 1-888-809-9297 or (608) 625-2602, Monday - Friday, 8am - 5pm Central.  Or email membershipservices(at)organicvalley.coop.

What is a Pool?

At CROPP Cooperative, we use the term "pool" to describe a group of farmers growing a certain product in a geographic region.


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