"Gen-O" is the new generation of organic farmers

Who will grow our food in the future? Industrial farms, or family farms?

"Gen-O" is the new generation of organic farmers taking the lead in producing high quality food for the future while caring for the environment. Organic Valley started Generation Organic to nurture a new generation of organic farmers. If you can't be an organic farmer, support one with your food dollar.

Heart

Gen-O farmers are the heart of the organic revolution.
There is a quiet revolution going on in response to concerns over how corporate agriculture affects the environment. The organic marketplace has grown 20% per year, bringing new opportunity for farmers to bring a fresh face to agri-culture. The young farmers of today are changing the way people think about their food.

Hope

Gen-O farmers are breathing new life into the rural landscape.
Organic farming is a craft, and the return of youth to farming brings hope to the rural landscape that has been decimated by industrial chemical agriculture. Organic farmers take the knowledge and traditions of the past and the best natural technologies of the future, making the farms of today the hope of tomorrow.

Connection

Gen-O farmers are reconnecting people with food and farming.
Once again the face of the farmer is on the food. Citizen eaters want to know the story of who grew their food and how it is produced. That connection brings food and farming alive again.

Mission

More young people are turning to organic farming for their livelihood.
Youth is an attitude, and young people of all ages are turning to organic farming as their field of dreams. Farming is a noble task, filled with historical legacy and its own deep culture. To nurture and tend the land is a service of the highest calling

Legacy

Gen-O is multigenerational, the heart of family farming.
Transitioning to organic can be a new lifeline for family farms and can provide a sustainable living that can then allow the farm to pass from one generation to the next. The diversity of organic farms means many hands play a part. The growth of organics means farming is once again an option for young people as a career.