How Organic Valley Has Kept Farmers at the Core of Its Business

Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company’s marketing presence substantially in the years she’s been at the company. Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to represent the brand, and the company’s distinct way of keeping them at the core of what they do.