On April 23, 2018, Organic Valley, represented by owner/farmer/employee Regina Beidler, appeared on a panel on the Dr. Oz Show with Laura Batcha from the Organic Trade Association (OTA) and Jill McIntosh, then head of Kroger’s Natural and Organic Division and now Kroger’s Vice President of Digital. The panel defended organic integrity and reaffirmed trust in the organic label.